Are you a small business in the Steubenville area? A large business? Or maybe a grad school? The Troubadour has been a valuable advertising outlet for all these types of organizations, and yours could be next!
Did you know that 76% of students, on average, have read their school newspaper in the past 30 days?
Not only that, but the study by Alloy Media and MORI Research* also showed:
- 70% of students said they were moved to take some sort of action after seeing an ad in their campus newspaper. - 50% attended an event that was advertised.
- 48% mentioned the ad to a friend.
- 23% have researched a product online after seeing the ad.
- Coupons were shown to have great drawing power, with 78% of students saying they have used a coupon from their campus newspaper
The fact is, college newspaper ads bring results. College students are a unique demographic in that they can be easily and narrowly targeted all with one campus publication. And not only do they spend money now, but they soon will be also making plans for larger purchases. Ads that influence them now can have an effect on their spending for many years beyond graduation date. Advertising in campus newspapers is an attractive option and important facet to an effective marketing campaign.
The Troubadour offers both print and online advertising. See our downloadable PDF for rate card and printing dates. If you would like to discuss which advertising opportunities are right for you, please contact Joe Houde by emailing email@example.com, subject line "TROUB ADVERTISING."
* Source: http://www.alloymarketing.com/corporate/pdf/nr.pdf)